YILEE is a Seoul-based label founded by Lee, envisioning a wild yet romantic future.
Lee, born in Seoul, moved to London in 2016 to pursue her Bachelor of Arts in Menswear at the London College of Fashion, followed by a Master of Arts in Womenswear at the Royal College of Art in 2023. This journey shaped her distinctive approach, blending avant-garde experimentation with meticulous craftsmanship.
Lee explores the tension between untamed, avant-garde artistry and timeless refinement. This vision is realised through bold, experimental silhouettes, exquisite details, and unorthodox pattern cutting, evoking both wild and romantic sensibilities. Rather than being rapidly consumed by observers or wearers, her collections aim to present a timeless beauty that can be cherished and lasts for years.
Each piece is carefully crafted in her Seoul studio and factory, focusing on quality and thoughtful production practices to avoid unnecessary excess.